Core Competencies

• Digital Content Strategy: Developing and executing content plans that align with audience interests and business goals.
• SEO & Analytics: Utilizing tools like Google Analytics, Google Search Console, Google Trends and SEMrush to drive organic traffic and improve search rankings.
• Content Management Systems (CMS): Proficient in WordPress VIP and Dreamweaver for content creation and site management.
• Multimedia Production: Creating and editing video and audio content for digital platforms.
• Social Media Engagement: Developing strategies to increase audience interaction across platforms.
• Team Leadership: Managing editorial teams to produce high-quality content under tight deadlines.
• E-Commerce Integration (Affiliate, Shoppable Content) and newsletters
• Keyword Research and Content Gap Analysis
• Information Architecture
• Feature Writing and Content Franchises
• Analytics-Driven Story Ideation
• Cross-Platform Storytelling (Web, Video, Social)
• Led content development and compliance for mission-driven content supporting both external brand objectives and internal communication needs.
• Championed inclusive storytelling that elevated diverse voices.
• Supervised editorial interns and junior staff, mentoring them through content development cycles.
• Built robust communication strategies for large-scale cultural moments and industry events.
• A deep understanding of entrepreneurial storytelling and service journalism.
• A data-driven approach to editorial, balanced by a human-centric tone.
• An eye for what’s next—AI agents, social video, newsletter growth and emerging audience touchpoints.
• A newsroom-tested leader who builds, mentors and inspires high-impact digital teams.
• A knack for turning strategy into execution—and execution into results.